The Cost of Waiting
Healthcare has long treated the earliest moments as optional. People skip the screening, delay the call, or decide a safety net is for someone else – until the cost of waiting arrives all at once.
For Jean Anne Booth of UnaliWear, the stigma around medical alerts is personal. Her mother put it bluntly: "Don't you get that for me. I'm not wearing it." A device that stays in a drawer protects no one.
For Stephen Sokoler of Journey, the delay shows up at work. "Companies support mental health a full year too late," he said. "People are struggling a full year, and in two-thirds of those cases, the signs are there." Physical health already works differently, he noted, because "prevention is the name of the game."
Sathya Elumalai of Aidar Health knows the pattern from his own family. His parents' kidney disease was diagnosed around stage three, then advanced to near end-stage renal disease and dialysis before they acted on it – the outcome his family wanted to avoid.
Kaitlin Christine of Gabbi lost her mother to late-stage breast cancer in 2013. Today Gabbi's mission is to eradicate late-stage breast cancer by helping women know their risks and reach early detection.
Nicole Cook of Alvee Health tells the story of Gloria, a 72-year-old who kept cycling through the emergency department for uncontrolled diabetes rooted in food insecurity. Cook points out that social drivers shape about 80% of health outcomes but rarely make it into a doctor's notes.
These are not failures of effort. They are failures of timing. The founders in this story share one conviction: the most valuable moment in healthcare is the one before the crisis, and the tools to reach it now exist.
Meeting People Where Care Begins
Prevention only works if it reaches people where they already are, and a growing group of StartUp Health community members is rebuilding the front door to care.
Brant Herman of Dentistry.One is closing the gap between medical and dental care. Pediatricians, OB-GYNs, school nurses, and other medical providers hand patients a QR code, URL, or referral card that connects them to a dentist by smartphone and helps them find a dental home. "The old way was we would hope and pray that the pediatrician would even bring up oral health," Herman said. He points to oral health's links to more than 60 chronic conditions, including diabetes and pregnancy complications, and focuses on rural patients and families on Medicaid or CHIP.
In Mexico, only about 8% of people have private health insurance. Brother Rafael López and Rodrigo López, MD, built Diagnostikare, a virtual-first primary care platform focused on health promotion and prevention, to reach everyone else. Working with employers whose workers often earn minimum wage, the company reaches patients through WhatsApp, which Rafael López calls "our front door." Nearly 90% of its users, he told a Civic Health Forum audience, "have never had a mental health coaching or visit before, nor a virtual care consultation."
Kavi Misri of Hibiscus Health wants the world's 6.8 billion phones to double as screening tools. He described a facial blood flow analysis tool that detects cholesterol, triglycerides, A1C, blood pressure, heart rate, and oxygen saturation from a 30-second camera scan. Deployed with health plans and employers, about 40% of members engage with the initial outreach. Of those, 67% turn out to have an undiagnosed chronic or cardiometabolic risk condition, and 71% of that group then choose to see a registered dietitian. A simple screening becomes a care pathway.
Brandi Harless and Natalie Davis, MD, of PreventScripts give clinical care teams the infrastructure to deliver nutrition, lifestyle, and health behavior change support inside their own practice, without adding staff or operational burden. Their mission is to simplify healthy living for patients and their care teams – preventing diseases before they start.
Justin Ayars of EqualityMD focuses on what he calls "care avoidance," the delay that happens when healthcare feels confusing, expensive, or unwelcoming. EqualityMD's "pre-insurance" model, built on culturally competent virtual care and in-house pharmacies, aims to resolve everyday needs before an insurance claim is ever triggered. "If we can encourage people to think outside the insurance-only box," Ayars said, "they'll find that they have more options, more accessibility, and more freedom to reclaim that autonomy that had been lost for so long."
Satish Movva of CarePredict uses an AI-powered wrist wearable to flag subtle changes in seniors' activity, eating, and sleep before they turn into health events. Deployed in senior living facilities, CarePredict gives older adults more independence and their families more peace of mind.
Gabbi brings the same logic to breast health. The company’s virtual clinic assesses a woman's risk and connects those at high risk to specialists, often within two weeks.
Different problems, same design principle: meet people where they are, and earn their trust first.
Seeing What's Coming
The next layer of prevention is early signal: spotting the change before it becomes a diagnosis. AI sits underneath much of this work, and the most credible examples are specific and practical.
Casey Halpern, MD, and Emily Mirro of SynchNeuro are building a miniaturized EEG patch worn behind the ear that reads brain signals to predict blood sugar and delivers a daily glucose stability score, a kind of weather forecast for your metabolism. The CDC estimates that 115.2 million US adults have prediabetes, and 8 in 10 don't know it. "We want to get ahead," Halpern said, "helping them prevent the problem before it becomes a problem." The technology is still early. In training runs with about 20 subjects, its readings approached the accuracy of Dexcom's devices, with a larger study and FDA clearance still ahead.
Sean Matsuoka of GPx is turning a standard smartwatch into a non-invasive monitor for heart failure, so clinicians can spot worsening weeks early and step in remotely. Today, he said, patients are "in this black box," and even their doctors don't know how they're doing. "We are a CGM for heart failure, but non-invasive, just using a wearable device."
Aidar Health's MouthLab captures about 10 vital parameters from a one-minute breath reading and turns them into a health index that can warn care teams days or weeks ahead. Deployed in skilled nursing and long-term care, it cuts vital-sign collection from about 12 minutes per resident to under one. The goal, founder Elumalai said, is to "predict and prevent a potential harm or hospitalization early."
Journey Signal, the real-time AI tool from Journey, is designed to flag risk so employees can get support sooner, while respecting privacy. Sokoler built Journey to catch employees before they break and he's betting the next era of workplace mental health is preventive, not reactive.
Matthew Martin of Precision Health Reports, turns the latest cardio-kidney-metabolic guidelines, built on the PREVENT framework plus risk-enhancing factors like advanced labs and clinical history, into a personalized clinical report. What used to take a clinician significant time to piece together now takes about 30 seconds to order, and the platform is now available directly to individuals.
Mark Edwards of ViewMind uses an extended-reality headset to measure eye movement and pupil response, giving primary care teams an objective, noninvasive cognitive assessment aimed at earlier Alzheimer's screening. The company has reported early commercial use in more than 20 concierge and longevity clinics.
The list keeps growing. Anish Sebastian of Babyscripts monitors blood pressure and warning signs between prenatal visits so conditions like preeclampsia can be caught earlier. The company’s virtual maternity care is making real impact through education and early intervention, with patients going so far as saying “you saved my life.”
As AI learns to read signals from the breath, the brain, the eyes, and the wrist, the question shifts. It is no longer only whether we can detect risk earlier. It is whether someone will act on it in time. That is where the Age of Superintelligence meets a deeply human question, and why the strongest of these tools pair a signal with a clinician, a coach, or a caregiver. Many of them are still early, with validation and regulatory milestones ahead. The direction is clear.
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Prevention People Will Actually Use
A signal only matters if someone acts on it. The most useful prevention is designed around how people really live, what they trust, and what they will actually wear, eat, or open.
Booth of UnaliWear, selected by Wirecutter four times as a top pick for medical alert systems, reframes the medical alert with a simple comparison. "The right way to look at a medical alert is the same way you look at putting on a seatbelt," she said. "You don't wear it because a crash is likely. You wear it because the consequences are severe." The Kanega Watch looks like a regular watch, with a battery built into the band for 24/7 wear, "Real Fall" detection that learns each wearer's patterns, and a direct line to dispatch. It was designed with focus groups of more than 400 older adults.
Trust is the design principle Rafael López of Diagnostikare returns to. "We all know that care is about trust," he said, and "without trust you cannot actually build a patient app or a healthcare system." Journey applies the same idea to mental health, offering therapy in 100 languages to employees in 190 countries.
Aubrey Sawyer and Michelle Alencar, PhD, of InHealth see engagement as the real bottleneck. Fewer than one in ten employees uses the wellness and chronic-care programs their employers offer. InHealth's CoachLinq, a certified AI health coach built on a decade of randomized controlled trials and peer-reviewed research, guides members on their own and hands them to a human coach when deeper support is needed. "Activation is where the problem starts," Alencar said.
Victor Penev of Edamam spent more than a decade building one of the world's most comprehensive food and nutrition databases. Now he is using it to power a personal virtual nutritionist that understands individual preferences, budgets, medications, and goals. "If we can nudge people at the right moment and help them make better daily decisions, we can meaningfully improve lives and longevity," Penev said. He also values cultural knowledge: someone on a tight budget who cooks the rice and beans of their heritage instead of fast food, he said, "is already a win."
Shireen Abdullah of Yumlish saw diabetes prevention programs with years of proven efficacy that weren't reaching low-income communities. Her team built a web and text-based program to close that gap, expanded it to include oral health, and now contracts directly with managed care plans. Sami Inkinen of Virta Health uses nutrition therapy, with medication when appropriate, to reverse Type 2 diabetes, prediabetes, and obesity, and launched a GLP-1 access platform for employers in June 2026. And Samer Hamadeh's Zeel brings massage therapy to homes and workplaces for pain relief, stress management, and wellness.
Dr. Halpern, who is building SynchNeuro for people with prediabetes, is clear about his audience: "This is not a population of people that has given up."
That belief runs through all of this work. Technology works best when it meets people where care begins, pairing smarter tools with the clinicians, coaches, and caregivers who make care feel human.
Proving That Prevention Pays
Prevention earns its place when the numbers show up. Across the community, evidence is arriving through clinical studies, regulatory milestones, health system results, and payer decisions.
Journey points to a clinical study showing $580 per engaged employee per year in healthcare savings, with about 34% average engagement, roughly ten times a traditional EAP. Becton Dickinson renewed for five years, and TIME placed Journey in the Prevention category of its 2026 list of the World's Top HealthTech Companies, which also included Babyscripts, CarePredict, Cityblock, Journey, Vheda Health, and Virta.
At Mayo Clinic, Cook's Alvee automated social care navigation and helped uncover $52.5 million in unrealized reimbursements, a rare model that works for patients and for partners. EqualityMD's research suggests its pre-insurance model can resolve up to 80% of employees' health needs without insurance, saving employers an estimated 20-30% in claim and administrative costs.
Payers and regulators are weighing in too. Aidar Health was selected for the CMS ACCESS model, an outcomes-based program that lets it bill Medicare directly, an early sign of payers paying for outcomes. Under Chris Kiple, Solius Labs earned FDA clearance for Solius Pro, an over-the-counter UVB panel intended to stimulate vitamin D production, with each dose personalized to the user's skin tone. In a randomized controlled trial, users' serum vitamin D rose an average of 76%, and the device earned TIME Best Inventions 2026 and Fast Company Next Big Things in Tech recognition. Hibiscus Health has earned third-party contractual integrity validation from the Validation Institute.
Capital is following the evidence. Anton Kittelberger and Paul Geevarghese, PharmD, of 9amHealth raised a $26 million Series B in May, led by Define Ventures, to expand AI-enabled virtual specialty care for cardiometabolic and other chronic conditions. The company projects more than $50 million in medical and pharmacy savings across two Fortune 100 employers. In September, Shameet Luhar of Vheda Health secured $47 million from Agora as the company’s first institutional capital to engage high-risk, hard-to-reach health plan members. In August, Toyin Ajayi, MD, of Cityblock Health announced a $116 million Series E from General Catalyst alongside its acquisition of Homeward Health, expanding community-based care for Medicaid and dual-eligible members. Together, that is nearly $190 million flowing to just three companies working to keep people healthier and out of crisis.
Awards are also recognizing these companies for the steps they are taking towards the shift to healthcare instead of sick care. As just one example, the Digital Health & AI Awards named Alvee, CarePredict, GPx, and UnaliWear to its 2026 finalists.
What Comes Next
Each of these examples is a milestone. Together, they describe a system shifting from reacting to anticipating. Health Moonshots give that shift direction, from Cardiometabolic & T1D to Women’s Health, Alzheimer’s & Brain Health, Mental & Behavioral Health, Healthy Longevity, and Food as Medicine. Binding them all together is Access to Care.
The proof is already showing up in ordinary moments: a watch worn without stigma, a 30-second scan on a phone, a WhatsApp message that becomes a front door to care. Edamam’s Penev framed the larger ambition for Food as Medicine as helping billions of people eat better, live longer, and stay healthier, “one meal at a time.” Across the movement the unit is the same – one scan, one watch, one conversation, one meal – and it adds up.
We are still early. Many of these tools have validation and scale ahead of them. But the direction is set: care that begins before the crisis, built to be tech-powered and deeply human, and within reach of everyone.
If you are building, funding, or buying the tools that help people get care sooner, the StartUp Health community is where that work is happening together. Learn more and join us today.


