StartUp Health community member Bill Uniowski, CEO & Co-founder of Zinnia Technologies, shares how his team is transforming dementia care through a research-backed streaming platform that uses dementia friendly videos to promote engagement, reduce stress, and create moments of connection. Bill highlights their recent NIH grant, growing subscriber base across home and senior living settings, and new research partnerships that validate Zinnia’s real world impact. He also reflects on the value of the Alzheimer’s Health Moonshot community, which opened doors to collaborations like their work with the Ontario Brain Institute and the Brenda Stratford Foundation. Looking ahead to 2026, Zinnia is focused on expanding visibility among family caregivers, a group that stands to benefit most from innovative tools that restore connection at home.

📈 Zinnia received a $500k NIH Phase 1 grant in 2025, supporting product development and research in partnership with Duke Health and the VA.

🎥 The platform offers dementia-friendly videos to help caregivers manage daily tasks, reduce stress, and improve care in both home and professional settings.

🤝 In 2024, Zinnia connected with the Ontario Brain Institute at the AAIC, leading to a successful research project with the Brenda Stratford Foundation that validated their platform’s effectiveness in senior living environments.

🚀 Zinnia has grown its subscriber base to over 1,500 paying users, including direct-to-consumer and senior living community customers.

🌟 Zinnia's primary goal for 2026 is to increase visibility and attract more family caregivers, a key group for the company’s growth and impact.