Summary

Beth Sanders, CEO & Co-founder of LifeBio, shares how her experience recording her grandmother’s memories inspired her to create LifeBio, a company focused on humanizing dementia care through personal stories and reminiscence therapy. She discusses the invaluable coaching LifeBio has received through the StartUp Health community, which has helped with fundraising, product-market fit, and entrepreneurship. Beth also honors Stan Krein, the father of StartUp Health’s CEO, whose story continues to inspire even after his passing.

Highlights

🌟 LifeBio’s Origin Story: Beth Sanders founded LifeBio after recording her grandmother’s memories with dementia, leading to a realization of the importance of human connection in dementia care.

💡 StartUp Health Community Support: Since 2013, LifeBio has received invaluable coaching on fundraising, product-market fit, and entrepreneurship, playing a key role in their success.

🕊️ Honoring Stan Krein’s Legacy: Beth expresses gratitude for having recorded Stan Krein’s story, which continues to inspire and live on after his passing.

💬 Humanizing Dementia Care: LifeBio uses reminiscence therapy to improve connection and well-being for those with dementia, aiming to restore dignity through storytelling.

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